Why Do Short Sales?

[Bryant Tutas]

Recently, Janie Coffey and I were invited to participate on a teleconference hosted by Jennifer Allan about short sales.

My portion of the seminar was........Why do Short Sales? I was fist so please check it out and let me know how I did. I've only done two of these seminars so I'm still trying to figure them out. What I learned this week is that I talk too much!!!!

Here's a very small portion of the transcript.

You've probably heard...."Short Sales are difficult and a big waste of time" and "Rarely do they close and when they do you don't get paid".

If you believe these statements to be true then one of my goals with this seminar is to prove you wrong.

Listing and selling Short Sales is all about helping Home Owners in your Community salvage their credit.
It's about helping real live people with getting through a difficult time in their lives.
It's about being there for them.
Think of all the people you may have sold homes to over the last few years when the market was booming. If these folks are now struggling don't you owe it to them to help them out?

If you don't want to help people and just want to do Short Sales to make a ton of money then do me a favor.....quit reading this post now and just move on.

People are hurting and they need SINCERE agents to help them. OK? Instead of resisting Short Sales you need to be learning the skills it takes to become the "Go to person" in your community. When a Home Owner needs help they should be calling you.

You should be attending seminars on Short Sales and reading everything you can get your hands on to increase your knowledge of how Short Sales work.

The Short Sale process is changing daily. Get into the game. Every time you get a Loss Mitigator on the line.....pick their brain. Call the Lenders and talk to them. Ask them for their "Short Sale Package and Guidelines". Talk to other agents who are successful at Short Sales. Constantly be asking questions and learning. You'll never know it all but you can know enough to help.

This current market is full of opportunity for REALTORS(R) who are willing to help and willing to learn. Home Owners need you. In fact, there has never been a better time for a REALTOR(R) to show their worth. If you have the right skills you can not only help a lot of people but you can also make a lot of money doing it. So get out there!!

FAQ #1 What is a Short Sale?
FAQ #2 What is a Hardship and why do I need one?
FAQ #3 What goes in the Hardship Letter?

DISCLAIMER: I am a Florida Licensed Real Estate Broker. This article is my opinion based on years of experience and the laws of my State. All Sellers are urged to seek competent legal and tax advice. I am NOT qualified to give advice in those areas.


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